Company Profile
TrueCare
Company Overview
TrueCare is one of the most trusted health care providers in San Diego and Riverside Counties. Our friendly staff and compassionate physicians specialize in providing quality health care and wellness services to underserved communities so people can get the care they need. Our goal is to make health care available to everyone in the communities we serve, regardless of income or insurance status.
Our mission
To improve the health status of our diverse communities by providing quality health care that is comprehensive, affordable, and culturally sensitive.
Our vision
TrueCare will be the premier health care provider for diverse communities in San Diego County and the Inland Empire, characterized by an exceptional patient experience, comprehensive and integrated services, and innovative approaches to clinical care, patient service and business operations.
Our core values
We believe everyone is entitled to quality health care. As an organization that truly cares about your health, we are driven by these values:
Excellence
Integrity
Teamwork
Quality of Care and Services
Innovation
Stewardship
Company History
In 1971 a small group of dedicated health professionals identified a need to provide comprehensive and affordable quality health care to our diverse and underserved communities. They launched North County Health Services (now known as TrueCare) to provide individuals and families with much-needed health care. From our first health care clinic opening in 1974 we have steadily grown into a network of thriving health centers. Half a century later, we’re still growing!
Notable Accomplishments / Recognition
TrueCare is proud to be a fully-accredited, Patient-Centered Medical Home. As an organization, we are recognized through the National Committee for Quality Assurance (NCQA) as a Patient-Centered Medical Home. This verifies our ability to provide the highest quality care and ensures a dedicated team of health professionals will deliver the medical care you need.
TrueCare is part of a network of community health centers that serve everyone in our communities, regardless of ability to pay. We are committed to taking care of you and your family with quality medical care, including prenatal, dental, lab and x-ray services, transportation and more. TrueCare is proud to serve as a trusted friend and partner in your lifelong health care journey.
TrueCare was one of the first health centers in North County to become a Certified Enrollment Entity through Covered CA. Our bilingual staff is always ready to help you find a Covered CA or Medi-Cal plan that works for you and your budget. We also help you fill out and submit the paperwork, and even help you make your first appointment as an insured person or family.
TrueCare is proud to be recognized as one of only three community health centers in California, and the only one in North County San Diego and Riverside, designated as a High Performer on the 2024 Healthcare Equality Index (HEI). This is a national LGBTQ+ benchmarking tool that evaluates health care facilities’ policies and practices related to the integration of LGBTQ+ patients, visitors, and employees.
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