Description

WUNC’s mission is to provide high-quality news, cultural and entertainment content to create a more informed and engaged community. The Digital Giving and Marketing Associate position supports that mission by disseminating WUNC content to the community via social media. This position will strategically expand WUNC’s social media following by defining and implementing comprehensive strategies to increase conversions, brand visibility, listener engagement and traffic across all social platforms. This complex, multi-faceted role will enable WUNC to foster deeper relationships with listeners, promote WUNC to new audiences, and ultimately drive audience growth and engagement to higher levels. This in turn will also transition into increased financial support for WUNC.

The Digital Giving and Marketing Associate will manage and grow the WUNC brand through relevant social channels to target audiences as well as the local communities. This position will strategize with internal stakeholders to engage key target audiences through valuable content and grow them into brand advocates. Furthermore, it is crucial for this position to possess an in-depth knowledge and understanding of social media platforms, their respective participants and how each platform can be deployed in different scenarios. Essentially, the position will serve as WUNC’s internal subject matter expert for those platforms which include, but are not limited, to Facebook, Twitter, Instagram, TikTok, Snapchat, YouTube, and Pinterest.

WUNC Radio provides quality news, information and entertainment programming to a broad listening audience that includes North Carolina, the United States and the world. WUNC serves North Carolinians from Greensboro to the Outer Banks through a network of ten stations.

Requirements

Required Qualifications:

The Digital Giving and Marketing Associate is a professional who knows and understands public media’s significance in the world of digital platforms, marketing and digital fundraising. The individual must have exceptional judgment, grammar, writing skills and discretion in order to carefully make real-time decisions about how best to represent WUNC in online conversations. 

In addition, the successful candidate will have: 

• Demonstrated knowledge of digital media formats, web development, graphic design, and digital communication platforms. 
• Demonstrated knowledge of online communities, engagement and interaction. 
• Great customer service attitude. 
• Excellent oral and written communication skills.
• The ability to build rapport with donors and listeners. 
• High attention to detail with the ability to think strategically, manage time and effectively prioritize to achieve station goals. 
• Ability to create original content including graphics for social media platforms. 
• Ability to work independently. Excellent time-management skills and self-motivation. 
• A collaborative personality who enjoys working as part of a team and values communicating with management and peers for feedback/insight. 

Many of WUNC’s events will happen outside of regular business hours, including nights and weekends. A flexible schedule will be required.

Preferred Qualifications:

• Bachelor’s degree preferred.
• Deep familiarity and enthusiasm for public radio and experience working at a public radio station preferred.
• Minimum 2 years of experience with social media and/or digital fundraising preferred.

Interested applicants must apply at:  https://unc.peopleadmin.com/postings/308461.  

Candidates should be prepared to attach a current CV or resume and cover letter. 

The University is an equal opportunity employer and welcomes all to apply without regard to age, color, gender, gender expression, gender identity, genetic information, national origin, race, religion, sex, or sexual orientation. We encourage all qualified applicants to apply, including protected veterans and individuals with disabilities.