Description

If you're looking for a position within an established, well‑respected company that still allows you to be entrepreneurial, this is it! This is a highly visible and collaborative role at the heart of the Marketing organization. The ideal candidate will be an experienced web marketer who is strategic, curious, and analytical.

As Vice President, Web Marketing, within the Global Merchant Services organization, you will be responsible for driving growth for our U.S. Small and Medium Business Payments (SMB) line of business through the Chase Payment Solutions website and other digital properties. You will lead the strategy and execution of website enhancements, content strategies, UX improvements, and SEO/GEO initiatives that accelerate pipeline growth and deliver measurable ROI.

Job responsibilities:

• Grow awareness, consideration and acquisition by:
  
  • Working closely with our internal agency / Center of Excellence (COE) to identify SEO/GEO opportunities and with various internal and external stakeholders to develop and refresh on-page and long-form content that not only drives traffic, but also elevates the Chase for Business / Chase Payment Solutions brand
  • Collaborating with others on the team as a subject matter expert and partner on digital campaign initiatives, helping to optimize conversion and cost of acquisition (CAC) across the journey and ensuring appropriate setup across the experience (navlinks, lead forms, etc.)
• Own and optimize the web funnel through growth marketing tactics by:
  
  
  • Tracking, analyzing and communicating channel performance with partnership from Marketing Analytics and staying abreast of internal stakeholder feedback, industry trends and market dynamics that may impact performance or create opportunities
  • Developing strategies and experiments to optimize UX and web performance, then working with various stakeholders to execute on these strategies and measure performance
• Lead web projects end to end with execution support from Marketing Delivery including:
  
  • Delivering product, brand and messaging updates and enhancements (working closely with Product Marketing and other subject matter experts)
  • Driving revenue through growth hacking and website performance optimization
  • Managing stakeholder outreach and communication
  • Ensuring adherence to legal, regulatory and brand requirements such as ADA

Required qualifications, capabilities and skills:

• 7+ years of experience owning website strategy
• Bachelor's degree, ideally in Marketing, Analytics, Computer Science, or a related field
• Solid understanding of SEO/GEO and experience with long-form content development, including scaling content strategies across website, owned and earned media, social, and affiliate channels to drive traffic and domain authority
• Highly strategic and analytical with proven ability to turn complex data into understandable insights and strategies
• Strong grasp of web UX best practices, customer journey building, browser standards and responsive web design
• Incredibly organized, detail-oriented, and comfortable with managing multiple complex, cross-functional initiatives in a matrixed organization
• Excellent written and verbal communication skills, with ability to clearly and succinctly articulate complex information to a broad audience and a track record of influencing across stakeholder groups
• Ability to develop strong cross-functional partnerships through collaboration, including with downstream resources, peers and executives
• Experience with website related martech integrations and working with B2B marketing technologies such as CMS platforms (e.g., Adobe Experience Manager), CRM platforms (e.g., Marketo, Salesforce), web analytics tools and methodologies (e.g., Adobe Analytics, tagging, scripting), and project workflow tools (e.g., Workfront, Jira)

Preferred qualifications, capabilities and skills:

• Background in payments, B2B financial services and/or SaaS
• Experience marketing to Small and Medium Businesses (SMBs)

About Us

JPMorganChase, one of the oldest financial institutions, offers innovative financial solutions to millions of consumers, small businesses and many of the world's most prominent corporate, institutional and government clients under the J.P. Morgan and Chase brands. Our history spans over 200 years and today we are a leader in investment banking, consumer and small business banking, commercial banking, financial transaction processing and asset management.

We offer a competitive total rewards package including base salary determined based on the role, experience, skill set and location. Those in eligible roles may receive commission-based pay and/or discretionary incentive compensation, paid in the form of cash and/or forfeitable equity, awarded in recognition of individual achievements and contributions. We also offer a range of benefits and programs to meet employee needs, based on eligibility. These benefits include comprehensive health care coverage, on-site health and wellness centers, a retirement savings plan, backup childcare, tuition reimbursement, mental health support, financial coaching and more. Additional details about total compensation and benefits will be provided during the hiring process.

We recognize that our people are our strength and the diverse talents they bring to our global workforce are directly linked to our success. We are an equal opportunity employer and place a high value on diversity and inclusion at our company. We do not discriminate on the basis of any protected attribute, including race, religion, color, national origin, gender, sexual orientation, gender identity, gender expression, age, marital or veteran status, pregnancy or disability, or any other basis protected under applicable law. We also make reasonable accommodations for applicants' and employees' religious practices and beliefs, as well as mental health or physical disability needs. Visit our FAQs for more information about requesting an accommodation.

JPMorgan Chase & Co. is an Equal Opportunity Employer, including Disability/Veterans

About the Team

J.P. Morgan's Commercial & Investment Bank is a global leader across banking, markets, securities services and payments. Corporations, governments and institutions throughout the world entrust us with their business in more than 100 countries. The Commercial & Investment Bank provides strategic advice, raises capital, manages risk and extends liquidity in markets around the world.