Description

About Gray Television:

Gray Media, or Gray, is a multimedia company headquartered in Atlanta, Georgia, formally known as Gray Television, Inc. The company is the nation's largest owner of top-rated local television stations and digital assets serving 113 television markets that collectively reach approximately 36 percent of US television households. The portfolio includes 77 markets with the top-rated television station and 100 markets with the first and/or second-highest-rated television station, as well as the largest Telemundo Affiliate group with 45 markets totaling nearly 1.5 million Hispanic TV Households. The company also owns Gray Digital Media, a full-service digital agency offering national and local clients digital marketing strategies with the most advanced digital products and services. Gray's additional media properties include video production companies Raycom Sports, Tupelo Media Group, and PowerNation Studios, and studio production facilities Assembly Atlanta and Third Rail Studios.

About KTVK/KPHO:

Home to CBS 5 and 3TV, Arizona's Family produces more than 100+ hours of local news and programming every week. CBS 5 is Arizona's Most Watched Television Station, driven by the power of CBS programming and sports, while 3TV is one of the strongest Independent television stations in the country with its highly rated morning show, Good Morning Arizona. And the reach of Arizona's Family doesn't stop with linear television; azfamily.com is the market's top performer in local multi-platform uniques. It is also home to Arizona's Family Originals, our in-house original content production team that is working on several long-form programs, documentaries, docu-series and original podcasts, including True Crime Arizona, which has more than one million downloads to date.

Job Summary/Description:

Are you obsessed with the creator economy? Do you understand why some videos explode to millions of views while others disappear into the void? Can you take a 45-minute podcast episode and turn it into five pieces of content that each hit differently on five different platforms? Then we need to talk.

Arizona's Family is looking for a Social Media Video Producer who is laser-focused on growing our streaming shows and podcast portfolio through bold, creative, platform-native video content. This isn't a traditional TV job - this is a digital-first, audience-obsessed, growth-driven role for someone who thinks like a content creator, executes like a producer, and analyzes like a strategist.

You'll be the engine behind turning our long-form streaming content and podcast episodes into short-form social gold - building loyal audiences, driving subscriptions, and putting Arizona's Family at the forefront of the next era of local media.

Duties/Responsibilities include (but are not limited to):

• Transform long-form into short-form magic: Watch, listen to, and deeply understand our streaming shows and podcast episodes - then identify and clip the moments that will hook audiences on TikTok, Instagram Reels, YouTube Shorts, Facebook, and X.
• Produce original social video content: Concept, shoot, and edit original short-form video content - teasers, trailers, behind-the-scenes, host spotlights, audiograms, and promotional clips - that drive tune-in and subscriptions.
• Grow our streaming and podcast audiences: Develop and execute platform-specific social strategies designed to convert casual scrollers into loyal subscribers and regular listeners/viewers.
• Be a storytelling architect: Identify the most compelling hooks, soundbites, and moments from each episode and package them into irresistible, binge-worthy content that leaves audiences wanting more.
• Manage content calendars: Plan, schedule, and publish content across all platforms with consistency and strategic timing - building anticipation before episodes drop and sustaining momentum after.
• Optimize for each platform: You don't post the same video everywhere. You understand aspect ratios, caption strategies, hashtag culture, trending audio, and algorithm behavior on every major platform - and you create accordingly.
• Engage and grow communities: Foster authentic engagement around our shows and podcasts - responding to comments, collaborating with hosts on their personal channels, and identifying opportunities to tap into trending conversations.
• Track, analyze, and iterate: Monitor performance metrics - views, watch time, follower growth, click-throughs, and conversion rates - and use data to continuously refine your content strategy.
• Collaborate with show hosts and producers: Work closely with podcast hosts, streaming show producers, and on-air talent to capture authentic, engaging content and ensure their personal brands amplify the show's reach.
• Stay ahead of trends: You're always watching what's working in the creator space - new formats, emerging platforms, viral trends - and you're quick to test and adapt.

Qualifications/Requirements:

• 2-4+ years of experience in social media video production, digital content creation, or a related field - ideally with experience growing a podcast, streaming show, YouTube channel, or creator brand.
• Expert short-form video skills: You live and breathe Reels, TikToks, and Shorts. You know how to hook an audience in the first 2 seconds and keep them watching.
• Strong video editing proficiency: Fluency in Adobe Premiere Pro, CapCut, DaVinci Resolve, or similar tools. Motion graphics experience (After Effects) is a major plus.
• Platform-native thinking: You don't just repurpose content - you reimagine it for each platform's unique culture, format, and audience behavior.
• Podcast and streaming fluency: You're a regular podcast listener and streaming viewer. You understand the medium, the audience expectations, and what makes people subscribe and come back.
• Copywriting chops: You can write scroll-stopping captions, compelling CTAs, and engaging on-screen text that enhances your video content.
• Growth mindset: You're not satisfied with vanity metrics. You care about real audience growth, retention, and conversion - and you know how to move those numbers.
• Self-starter energy: You don't wait to be told what to create. You bring ideas, pitch concepts, and take full ownership of your content pipeline.
• Collaborative spirit: You work well with hosts, talent, and cross-functional teams - making everyone around you look and sound better.
• Bonus: Experience with audiogram tools (Headliner, Descript), podcast distribution platforms (Spotify, Apple Podcasts, iHeart), or streaming platform management (Roku, Amazon Fire, YouTube TV).
• College degree preferred.

What You'll Be Growing:

• You'll play a direct role in expanding the reach and audience of Arizona's Family's growing portfolio, which may include:
• Original podcasts covering Arizona news, politics, sports, lifestyle, and culture
• Streaming shows are distributed across platforms like Roku, Amazon Fire TV, Apple TV, and YouTube
• Long-form interview and documentary-style content
• Arizona-focused lifestyle and community programming

Why You'll Love It Here:

• Be a pioneer: This is a ground-floor opportunity to shape how Arizona's Family grows in the streaming and podcast space - your fingerprints will be on everything.
• Creative freedom: Bring your boldest ideas. We want someone who pushes boundaries, experiments fearlessly, and isn't afraid to try something new.
• See your impact in real time: Watch follower counts climb, episode downloads grow, and audiences engage with content you created.
• Work with great talent: Collaborate with experienced journalists, charismatic hosts, and a passionate digital team who are all rowing in the same direction.
• Arizona's biggest media stage: Help build the future of local media in one of the fastest-growing markets in the country.
• Room to grow: Gray Media is investing heavily in streaming and digital - and so are we. This role has a serious upward trajectory.

If you want to work with a great group of people, go to https://gray.tv/careers#currentopenings, you may type in the job title, station call letters, or click on "apply now", upload your resume, cover letter, and references

(Current employees who are interested in this position can apply through the Gray-TV UltiPro self-service portal)

KTVK/KPHO-TV/Gray Media is a drug-free company

Additional Info:

Gray Media provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, Gray Media complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

Gray Media expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of Gray's employees to perform their job duties may result in discipline up to and including discharge.