Description
Build the Acquisition Engine for Multiple Home Services Brands
Location: Remote (Eastern Time preferred)
Type: Full-Time
Reports To: CMO
The Opportunity
You're not optimizing one landing page. You're helping build the customer acquisition machine for an entire portfolio of foundation repair and waterproofing companies — multiple brands, a dozen markets, and real budget to deploy.
Basement Kings USA is building the dominant foundation repair and waterproofing company in the Southeast and Mid-Atlantic by partnering with the best local brands and unifying their marketing. Backed by real capital with aggressive growth targets, there is real opportunity for the right marketer.
This is not a single-brand gig. Every week you're making decisions across distinct identities, multiple geographies, and a channel mix that spans Google Ads to direct mail to CTV.
What Your Week May Look Like
Monday: Review weekend lead volume across all brands. Spot the market where CPL spiked and reallocate budget before lunch.
Tuesday: Launch a new LSA campaign for the Virginia market. A/B test ad creative for Cleveland. Write landing page copy for a spring campaign.
Wednesday: Debate whether to shift $10K from direct mail to CTV. Make the call, move the money.
Thursday: Coordinate a photo shoot with the onsite crew — real technicians, real basements, real work. Review SEO rankings across all four GMB profiles.
Friday: Pull the weekly dashboard. Flag what's working, kill what isn't, plan next week's tests.
Where You'll Contribute
Acquisition — End-to-end lead generation across all brands. Paid media (Google Ads, LSA, CTV/OTT), local SEO, direct mail, and everything in between. You plan it, launch it, optimize it.
Analytics — KPIs that matter: CPL, Cost per Booked Appointment, Revenue per Lead. You build the dashboards, allocate the budget, and make the calls based on data — not gut feel.
Brand & Content — Content strategy, organic social, creative production across four distinct brand identities. You write the ad copy, coordinate the shoots, and keep four brands feeling like themselves.
Vendor & Ops — Each brand comes with their own agencies and vendors. You'll work with them in a unified marketing stack that runs without you micromanaging it.
What We're Looking For
Must-Have
2-4+ years in growth marketing or demand gen with measurable results and real budget accountability
Proven multi-channel paid media management (Google Ads, Meta, LSA) — you've spent real money and can show what it returned
Hands-on local SEO and Google Business Profile optimization
Strong GA4, Ads Manager, and reporting/BI tool proficiency
You write compelling copy — ad creative, emails, landing pages — not just briefs for someone else to write
Strong skills with the modern AI-first marketing tech stack
Nice-to-Have
Home services marketing experience (foundation repair, waterproofing, HVAC, roofing, plumbing)
Multi-location business experience
CTV/OTT, direct mail, or offline media familiarity
CRM experience (ServiceTitan, HubSpot, or similar)
You've built campaigns from scratch, not just optimized what someone else built
Benefits of Working with Us
Compensation
Base salary
Remote-first with flexibility
Opportunity to grow as Basement Kings scales we're actively acquiring and your work directly fuels that growth
Paid Time Off
Unlimited Paid Time Off
6 paid company holidays
Benefits
Medical Dental & Vision coverage available after 60 days (see Summary Plan Description for details)
$25,000 Life Insurance policy
401k eligibility after six months with matching (100% of your first 1% and 50% of your next 5%)"
Equal Employment Opportunity & Accommodations
Basement Kings is an Equal Opportunity Employer. We consider all qualified applicants for employment without regard to race, color, religion, creed, sex (including pregnancy, sexual orientation, and gender identity), gender, gender expression, national origin, ancestry, age, disability, genetic information, marital status, military or veteran status, or any other status protected by applicable federal, state, or local law.
Basement Kings prohibits discrimination, harassment, and retaliation based on any protected characteristic.
We are committed to providing reasonable accommodations to qualified individuals with disabilities and to applicants’ and employees’ religious beliefs and practices, in accordance with applicable law. If you need a reasonable accommodation during the application or hiring process, please contact us to request an accommodation.
