Description
We are seeking an experienced and highly organized NYC-based Director of Marketing to lead our marketing and business development functions. This role is ideal for a strategic, highly engaged marketing leader who thrives in a fast-paced environment and enjoys being at the center of firm-wide initiatives. The ideal candidate is comfortable playing a hands-on role in implementing the firm’s marketing and business development efforts while leading a small team of two marketing professionals. This position reports to the firm’s Managing Partner and the firm’s Partner in charge of Marketing Initiatives.
Requirements
Marketing Strategy and Firm Positioning
Develop and execute firm-wide marketing and business development strategies aligned with practice group and firm priorities.
Business Development
Partner closely with attorneys and leadership to identify and execute growth opportunities and strengthen market visibility.
Support business development efforts of individual attorneys and practice groups.
Events and Client Engagement
Lead the planning and execution of a robust calendar of firm-hosted and external events in New York and Los Angeles.
Lead the firm’s on-site marketing presence at events, managing logistics, client interaction, and day-of execution.
Lead the team to coordinate event materials including signage, name tags, invitations, and follow-up communications.
Oversee the planning, marketing, and execution of seminars, webinars, and conferences—including Continuing Legal Education (CLE) events.
Public Relations and Media Outreach
Help develop and manage the firm’s public relations strategy to enhance visibility and strengthen brand reputation.
Identify and pursue opportunities for attorney media placements, speaking engagements, and thought leadership.
Draft and coordinate press releases, firm announcements, award submissions, and external communications.
Build relationships with key legal, business, and entertainment industry media contacts.
Support attorneys in responding to media inquiries and maintaining consistent messaging.
Track press coverage and maintain firm credentials across relevant publications and outlets.
Legal Ratings and Entertainment List Submissions
Identify opportunities for the firm to increase visibility through respected rankings and directories.
Manage submissions for major legal rating organizations (Chambers, Legal 500, etc.) and entertainment lists (Variety, Hollywood Reporter, etc.), including working with attorneys to gather matter information, references, and supporting content for submissions, and maintaining submission calendars and ensuring timely, high-quality deliverables.
RFPs, Pitches, and Proposal Support
Lead firm responses to RFPs and client pitch opportunities.
Lead the drafting and editing of persuasive marketing proposals and tailored submissions.
Maintain current pitch materials, attorney bios, and experience descriptions.
Social Media and Digital Strategy
Develop and manage the firm’s digital strategy across platforms, in coordination with attorneys and firm leadership.
Create content that highlights firm successes, thought leadership, events, and practice strengths
Ensure consistent voice, branding, and compliance with legal industry standards.
CRM and Marketing Infrastructure
Oversee the firm’s CRM system, including data integrity, reporting, and attorney engagement.
Collaborate with internal stakeholders to improve client tracking and outreach processes.
Work with Human Resources to monitor firm CLE accreditation and annual compliance.
Team Leadership and Collaboration
Manage and mentor a team of two marketing professionals.
Foster a collaborative, service-oriented marketing culture across offices.
Coordinate with attorneys, administrative departments, and external vendors to ensure high-quality execution.
Other responsibilities as assigned.
QUALIFICATIONS
Strong ability to work effectively with attorneys and senior leadership.
Excellent writing, editing, and project management skills.
Highly organized, detail-oriented, and able to manage multiple deadlines under pressure.
Willingness to provide on-the-ground support and work directly with lawyers and staff.
EDUCATION AND EXPERIENCE
Bachelor’s degree required.
10+ years of marketing and business development experience, ideally within a law firm.
Proficient with CRM platforms, marketing automation tools, and analytics platforms.
Demonstrated expertise in event management, development and implementation of firm-wide marketing and business development strategies, legal ratings submissions, and RFP responses.
Experience supporting clients in the creative, entertainment and media industries, and experience with both the New York and Los Angeles markets a plus.
